The recent announcement that London will be entering Tier 5. This is further disappointing news for the Pinner community which is largely made up of small independent business owners whose survival relies heavily on their sales across the Christmas period. These restrictions will remain in effect until at least the 30th of December when a review is due to take place.

Though the new restrictions are necessary for public safety, they have left businesses financially drained and low in morale. Running a small business provides a variety of challenges that have only been heightened by the virus. For many shops, this will be the third time this year that they have been asked to close and it is therefore important that we support these members of the community where possible.

Shops within Pinner have been working extremely hard to adhere to guidelines and keep customers safe throughout the coronavirus pandemic. This includes providing customers with a sanitiser, wearing masks and developing systems within shops to ensure customer safety. Furthermore, shops such as Carter’s Chemist, who have been delivering medical supplies to the vulnerable, have gone above and beyond to care for their community.

One way in which the community can reciprocate this care is to continue to purchase local products and services where possible. Many of Pinner’s independent businesses have now adapted to develop online shops where customers can browse and buy a vast range of products to be delivered to their door. These include Brooks bookshop, Angies Chemist and De’Paul Jewellery. Furthermore, restaurants and cafes are still able to offer takeaway meals including Cafe Sombra who will continue to open 10:00- 14:00 in the lead up to Christmas.

If businesses do not have online or takeaway options then it is a case of supporting them on social media and anticipating their reopening. For example, hairdressers and pubs will need extra support during this time as they are unable to offer online or in-store services.

Small businesses are vitally important. Shopping local means that carbon footprints are significantly reduced and the provenance of each product is better understood. Pinner in particular has become enriched with culture and independence as a result of its unique network of small businesses who are passionate about their services. When walking around the area, it is not unusual to see staff remembering customers on a first-name basis and shop owners engaging in weekly social meetings - something which you are unlikely to find in many other areas of London. If we continue to support local businesses then we can ensure that Pinner remains a vibrant and robust village.

Pinner Local will continue to provide updates regarding the availability of products and services offered by local shops via our website and social media. Please view our Directory for a full list of fantastic Pinner businesses to support over the new year.